One of the most powerful functions of the simple exposure effect is in advertising. By bombarding consumers with ads highlighting company names, shoppers begin to trust these brands. This happens even if they haven`t learned anything new or substantial about them, but have simply gotten used to hearing their name often, giving them the idea that they need to be good and trustworthy. Although the simple exposure effect itself is very strong, it can be even stronger when administered subliminally. This means that someone can still be cheaper for something they know, even if they haven`t been consciously exposed to it. The first scientific records of the effect come from the work of the German psychologist Gustav Fechner and the English psychologist Edward Titchener at the end of the 19th century. ==References=====External links===* Official website The effect was studied further in 1968 by an American social psychologist named Robert Zajonc. In his experiments, Zajonc tested how subjects reacted to invented words and Chinese characters. The subjects were shown to the characters at different times and then tested for their attitude towards them. Zajonc found that the subjects to whom we showed these words the most also reacted most positively. The financial professions can be particularly affected by the simple exposure effect.

A 2015 study by economist Gur Huberman found that financial traders were more likely to invest in domestic companies they knew, although this was not the most profitable or risk-averse strategy. In 1968, social psychologist Robert Zajonc published a groundbreaking paper on the simple exposure effect. Zajonc`s hypothesis was that the simple fact of being exposed to something repeatedly was enough to make people love that thing. According to Zajonc, people close to the object did not have to suffer any reward or positive result – simply being exposed to the object would be enough to get people to love it. One place where the simple exposure effect occurs is in advertising – in his original work, Zajonc mentioned the importance of simple exposure to advertisers. The simple exposure effect explains why it can be more convincing to see the same ad multiple times than to see it once: this product ”as seen on TV” may seem silly when you first hear about it, but after seeing the ad several times, consider buying the product yourself. The simple definition of exposure effect psychology is when you find that you like certain things more simply because you know them, which is why it is also called the principle of familiarity. This effect can affect your feelings about people, objects, TV shows, songs, and just about anything else you might encounter frequently. A key element is that the simple exposure effect refers to the fact that people begin to like something more, for no substantial reason other than their familiarity with it. ”Yolanda does a great job of understanding what my problem is and asking questions that make me think about the deeper problem. This is encouraging and encouraging, and it also gives me concrete ways to move forward and resolve indecision. I really enjoyed the feeling of peace and perspective she gave me during our short stay together.

The simple exposure effect has a significant impact on decision-making. There are a number of decisions that people end up making because they are more familiar with one of the options, despite evidence that an alternative might be better. After the simple exposure effect, we are more likely to see things positively after repeated exposure. The simple exposure effect can be used in a clinical setting to help people with phobias feel more comfortable with things they are irrationally afraid of. It helps us get along with the people we need to see in our lives. It can even help us understand and appreciate elements from different cultures. Apparently, simple repeated exposure can even increase individuals` mood states. In one experiment, subjects were subliminally exposed to 25 different Chinese ideographs (single exposure condition) or 5 repeated Chinese ideographs in random order (repeated exposure condition). Assessment of the subjects` general mood states showed that these subjects had a more positive mood in the repeated exposure condition than the subjects in the individual exposure condition. The most obvious application of the simple exposure effect is in advertising, but research on its effectiveness in improving consumer attitudes towards certain companies and products has been mixed. One study tested the simple exposure effect with banner ads on a computer screen. College-aged students were asked to read an article on the computer while banner ads flashed at the top of the screen.

The results showed that any group exposed to the ”test” banner rated the ad more favorably than other ads that were shown less often or not at all. This research supports the simple effect of exposure. [16] Jane doesn`t know what to order. Then she notices that pizza and burgers are offered on the back of the menu. Finally, food she knows. Jane loves pizza – she eats it all the time. So, of course, Jane orders pizzas. This article argues that in a divided political environment, more empathy and understanding is needed among citizens. The simple exposure effect and the hypothesis of imaginary contact are relevant to achieving this goal and indicate the need for greater interaction (real and imaginary) between people of different origins and political affiliations. The simple exposure effect is also present in science. A 2010 study by Alexander Serenko and Nick Bontis used data from 233 active researchers to determine how they evaluated academic journals. They hypothesized that exposure would be at stake if these participants ranked journals higher simply because they know them better, rather than basing their ranking on an objective assessment of the journal`s contribution to the topic.

Have you ever felt like you`re starting to love something just because you see it often? Do you like people more just because you are often around them? This may be the result of what is called the ”pure exposure effect” or the ”familiarity principle”. How exactly the simple exposure effect works is undecided. However, this probably has to do with an innate distrust that most people have of things that are unknown to them. If you`re looking for ways to incorporate the simple exposure effect into your life, or just want to learn more about it from an expert, visit BetterHelp, where you can access top-notch care from trained mental health experts from the comfort of your own home. Online mental health care may not be the first thing you turn to when considering improving your life, but there are many benefits to therapeutic counseling and guidance. .